Open Writing

Research by the Centre of Social Justice has established that the Olympic Games, which will feature 26 sports, will not induce people to take up a sport. Previous Olympics, including Sydney 2000, failed to produce an increase in participation. It added that there was no evidence of a link between national sporting success and increased levels of sporting activity.

So far this International Sportsfest has left its host countries in debt. But there are benefits. Those remaining FIFA bosses who escape prison will enjoy a £1.3m junket, including five star hotels and tickets to events like the final of the 100 metres, denied to the rest of you.(I wouldn't go if they were staged in our front garden. Indeed I would draw the curtains). Sepp Blatter, its head, and his Secretary General have been given “all areas passes”, and will be ferried round in chauffeur driven BMWs. Other FIFA bigwigs have been awarded tickets in all prestige events, and 200 heavily discounted rooms in The Mayfair luxury hotel have been booked. We will pay FIFA technical staff £200 a night subsidies for the three weeks they will be here. FIFA will also be offered 2,000 Olympic tickets at face value. In fact the reason so many people were disappointed in the ticket ballot is that only 40 per cent of the tickets available were offered to the public because 60 per cent have gone in freebies.

Last year the Spectator published the complete, contractually binding and previously confidential set of demands made by the 115-member International Olympic Committee (IOC).

London is required to provide the IOC and the ‘Olympic Family’ with 40,000 hotel-room bookings for the entire duration of the Games. The city must control all billboard advertising, city transport advertising, airport advertising etc. for the duration of the Games and the month preceding it. Customs officers and police must ‘co-operate’ in taking action against unapproved Olympics advertising and enforce the confiscation of non-official goods. Brand protection teams will ‘conduct surveillance’. They must ‘attempt to confiscate any infringing material whether inside or outside the venue’.

Spectators at the Games ‘must not wear clothes or accessories with commercial messages other than the manufacturer’s brand name’. ’No athlete or other participant’ at the Games may wear any clothing on which the manufacturer’s name takes up more than 10 per cent of the surface area. No journalist covering the Games is allowed any ‘signage of any kind’, even for his or her own publication — on ‘camera bags, hats or other garments’.

The Olympics flag must be more prominent than the Union flag. There must be a royal reception on the day before the Games open, at which, ‘IOC members are presented to the Head of State’.

Billboards and pageantry throughout the city shall be in French as well as English.

The IOC is getting 250 miles of so-called ‘Zil’ lanes — named after the old Soviet limousines that enjoyed traffic-free passage. They will stretch from London to Weymouth, where the sailing games are being held. It now emerges that there will also be 500 air-conditioned limos, whose drivers must wear hats and uniforms. London must provide a ‘dance café’ in the £325 million Olympic Village. A flower shop is required, which the IOC insists ‘should provide a range of flowers and gifts for customers’.

A balloon rental service is optional, .but ‘it is recommended that the same housekeeping staff perform their duties for the same teams daily’, because this will ‘build relationships and trust’, ‘give confidence’ and ‘maintain standards’.