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Donkin's World: Psst! Wanna buy a new TV?

...Do me a favour and send them a rude message. How dare this company sanction the exploitation of an individual in this way?...

Richard Donkin invites help in striking back at the firm which "borrowed'' his email address to sell Korean electrical goods.

Please visit Richard's entertaining Web site

To purchase a copy of his world-famous book

Dear Friend, how are you recently? That's how the email started. Most people might have smelled a rat immediately as I'm rarely so polite to anyone. Nor am I likely to be sitting at my computer screen at 6 am in the morning.

So even if I did have a new job selling Korean-made electrical appliances, it is unlikely that I would start with my 1,700-strong email list before sunrise. No, the Korean TV seller, or it's spamming software, found its way in to my emails and went for the big sell, all in my name.

The big irritation is that I do have something to sell just now as my new book, The Future of Work, is just coming out and I suppose some marketing types might have advised to use my email list for that. But I wouldn't have done that. I'm not a foot in the door man. Now, however, my emails have probably been added to 1,700 spam filters and that is annoying.

Some good did come of it. People who had probably forgotten I existed were reminded that I'm still around. I was amazed, however, just how many people were "out of the office". Does no one work anymore?

I suppose it's not inconceivable in these straightened times that I might have shifted from poorly-paid journalism to the more lucrative prospects of selling Asian electrical goods.

I've been to the website that used my emails. It's called wto and its sales email is http://sales@wto-shops.com Do me a favour and send them a rude message. How dare this company sanction the exploitation of an individual in this way? Who do they think they are? Will anyone step forward as a volunteer hacker? Perhaps I could get hold of their customer list. But would two million Korean consumers be interested in a foreign language book on the Future of Work? Perhaps not.

But, not so fast, you might be saying. Couldn't this spammy-looking email be a front so that you could act all innocent-like and remind everyone you have a book to sell. Well, it could, but would I really use a Korean retailing business as my Trojan horse? Anyway if any of you are tempted to buy a Korean TV could you let me know and I'll claim the commission.


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