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Donkin's World: Marmite

"It's every advertiser's dream to become the focus of attention, to get people talking, and this must have succeeded beyond their wildest ambitions,'' writes Richard Donkin.

The Syrians are engaged in a terrible war, people are out on the streets in Egypt, the Yemen is on high security alert, afraid of an Al-Qaeda attack. So what was the top concern of we Brits on this particular morning? Marmite.

All day long a story about an advertisement for Marmite has engaged the nation's readers of news online. Al-Qaeda may have sent the US defence Department in to a spin but of far greater concern for this nation of animal lovers is the decision by a savoury spread manufacturer to run a series of advertisements parodying reality TV techniques and the peculiar relationship between the British and their pets.

Scores of people have complained to the Advertising Standards Authority about the new advertisements, objecting to the way the ads make fun of animal welfare. As the late Michael Winner would have said: "Calm down dears, it's only a commercial." It's every advertiser's dream to become the focus of attention, to get people talking, and this must have succeeded beyond their wildest ambitions. I love it.

http://www.bbc.co.uk/news/entertainment-arts-23601215

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